...headquartered in Calgary, Alberta, Canada, the management of the water tap recognizes the need for conservation and more efficient use and monitoring of our water supplies, an essential resource upon which all life depends.

...no water, no life.

...the scarcity of supply...though over 70% of the earth’s surface is covered with water, only 1% of this precious resource is in a form suitable for human consumption.

...the desire to find market-based solutions to help mitigate the increasing pressure on the world’s usable water resources.

...to support public interests and industry stakeholders along the water supply chain in their efforts to promote sustainable reuse, recycling and purification of our water supplies.

...to be further guided by the commitment to contribute a portion of net profits to technical research initiatives aimed at enhancing the sustainability of the water supply chain.